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Why Apple Thrives and AI is the New God

Strategy
December 7, 2024
Explore Apple’s success, AI’s impact, and tips on adaptability with Guy Kawasaki’s remarkable insights.
Topics discussed in the episode:
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What can founders learn from the success of Apple?
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How can founders adopt a healthy skepticism?
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How can startups leverage evangelism for marketing?
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What does it mean to be a remarkable leader?
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How does surfing metaphor apply to finding product-market fit?
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How can founders maintain perspective on success and failure?
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Why should startups 'eat their own dog food'?
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How should founders embrace AI in their businesses?
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Why should leaders admit when they don't know something?

What can founders learn from the success of Apple?

Apple's success shows the power of defying norms and creating exceptional products. "

Apple literally defies gravity...This is one of the challenges that if you look at Apple, I think Apple literally defies gravity.

"
  • Create products that exceed expectations.
  • Don't be afraid to challenge industry norms.
  • Strive for excellence to build loyal customer base.
  • How can founders adopt a healthy skepticism?

    Question everything, even as you embrace new technologies like AI. "

    We cannot trust anything; then we can trust humans but not AI...You should always be skeptical.

    "
  • Maintain critical thinking when adopting new tools.
  • Balance optimism with caution.
  • Encourage questioning to strengthen decision-making.
  • How can startups leverage evangelism for marketing?

    Evangelism involves bringing the good news about your product, creating enthusiasm and belief. "

    ...it means bringing the good news. So I brought the good news of Macintosh...I've brought the good news of Canva...it's just so obvious to me about the implications of A I.

    "
  • Use evangelism to build passionate user communities.
  • Share compelling narratives about your product's impact.
  • Encourage team members to become advocates.
  • What does it mean to be a remarkable leader?

    Being remarkable involves making the world a better place, regardless of scale. "

    You don't have to be Jane Goodall or Steve Jobs to be remarkable. You can be remarkable just sixth grade classroom...It's all about making the world a better place.

    "
  • Focus on positive impact over recognition.
  • Lead by contributing meaningfully in any capacity.
  • Encourage others to be remarkable too.
  • How does surfing metaphor apply to finding product-market fit?

    Entrepreneurship requires timing and decisiveness, similar to catching the right wave in surfing. "

    Much of surfing is you're waiting and you're trying to pick the right wave and then you have to pick the right time and the right direction...in entrepreneurship, that's kind of the same thing...

    "
  • Recognize the importance of timing in launching products.
  • Be prepared to act decisively when opportunities arise.
  • Accept that some variables are beyond control.
  • How can founders maintain perspective on success and failure?

    Understanding that success stories often overshadow failures helps founders keep realistic expectations. "

    You do not hear about the failures. And so your data is missing. And what we do in Silicon Valley is we throw a lot of shit up against the wall and about one out of 100 sticks...

    "
  • Acknowledge survivorship bias in the industry.
  • Learn from both successes and failures.
  • Maintain perseverance despite setbacks.
  • Why should startups 'eat their own dog food'?

    Using your own products helps identify flaws and improves quality, leading to better customer experiences. "

    I'm just saying that one of the great tests is that you actually eat what you cook. So go ahead, add your own printer.

    "
  • Internal use highlights product issues before customers do.
  • Demonstrates confidence in your own solutions.
  • Fosters continuous improvement from firsthand experience.
  • How should founders embrace AI in their businesses?

    Embracing AI can be transformative for startups aiming to innovate and address complex challenges. "

    I think that A I is omniscient, maybe it's going to be omnipotent and certainly it can be eternal. And that sounds like a definition of God to me.

    "
  • Leverage AI's capabilities to enhance products and services.
  • Stay ahead by integrating AI into business strategies.
  • Anticipate AI's role in shaping future industries.
  • Why should leaders admit when they don't know something?

    Admitting "I don't know" as a leader can build credibility and foster trust within your team. "

    I think that...saying, 'I don't know,' builds your credibility instead of reduces it. Because when you say, 'I don't know,' it implies when you actually say you do know, you really know.

    "
  • Acknowledge knowledge gaps to enhance team trust.
  • Demonstrate humility and openness to learning.
  • Encourage a culture where uncertainty is acceptable, promoting collaboration.