Noosa Yoghurt's Journey to $200M Success

\"...we all worked really bloody hard.\"

• Success often requires both opportunity and dedication.
• Hard work by the team is essential regardless of luck.

\"It was a game changer. It really was a game changer.\"

• Professional management can alleviate growing pains.
• Bringing in expertise can help scale operations effectively.

\"So we ended up hiring an investment banker and sort of running a process to find more of that private equity type investment that would support the growth and help us build up that team.\"

• Consider external funding when growth exceeds internal resources.
• Professional investors can bring capital and expertise.

\"It just became readily apparent that we were all not super aligned in how we wanted to go forward.\"

• Ensure co-founders share the same vision and strategy.
• Regular communication can prevent misalignment.

\"I think the learning from that was that yeses with the right partners were good opportunities, but we learned that not every opportunity was the right one.\"

• Be selective with opportunities to ensure alignment.
• Strategic focus helps manage growth sustainably.

\"We were literally hemorrhaging cash...and finally I was like, this is not working, like this retailer could sink the entire operation. So what did you do? We pulled out.\"

• Recognize when to cut losses on unfavorable deals.
• Protect your company by making tough decisions.

\"So in a sense, I would not only sample consumers, but I would go and sample all the store employees as well.\"

• Engaging both customers and store staff can boost sales.
• Personal touch can create brand advocates within stores.

\"I just wore them down. I'm like, let's ignore the packaging. Let's think about the food. If you give us this opportunity, I will be in every one of your Colorado stores demoing the hell out of it, and we're going to make it successful.\"

• Persistence can help you overcome retailer objections.
• Offer value by committing to in-store support.

\"He's immediately intrigued, agrees that this is a huge opportunity.\"

• Cold calling can lead to valuable partnerships.
• Sharing your passion helps convince potential partners.

\"I immediately try it and it was one of those just stop you in your tracks taste moments.\"

• Identifying a product that excites you can signal a gap in the market.
• Your personal enthusiasm can translate into business opportunity.