Investor Stories: Best LP Questions

"It's the character and why and what you're built off and what keeps you going. I think that's way more important..."

• Sami Inkinen stresses the importance of personal drive over typical metrics.
• Building a strong personal narrative can aid in fundraising.

"We really focused on the customer problem... That's why we've been successful."

• Simplify solutions to directly address customer needs.
• Efficiency and convenience can differentiate your product.

"It was the best selling menu product in the history of Tovala... People love burgers... Omaha makes a super high-quality product."

• Use customer data to promote best-selling products.
• Partner with trusted brands to enhance appeal.

"Often some of our bestselling products actually don't [have] the highest food costs... finding those sweet spot meals... is something we spent a lot of time on."

• Identify products with high satisfaction and lower costs.
• Optimize offerings to balance cost and value.

"I think... what was your upbringing like?... Tell me about the hardships you've gotten through."

• Sami Inkinen highlights the importance of character assessment.
• Founders should share their personal journey with investors.

"Now you can find us at some local Costco's... you can go see and feel the oven firsthand at Costco."

• Expanding into retail partnerships enhances product visibility.
• Offering in-person experiences can boost sales.

"Well, you've proved all the doubters wrong. Everyone said a meal kit business could not be built the way you've built it..."

• Persistence can lead to industry-changing success.
• Believe in your vision even when others are skeptical.

"We really focused on the customer problem. We get people high quality meals... You get dinner on the table in 20 minutes or less. That's why we've been successful."

• David Rabie emphasized efficiently solving the customer's problem.
• Simplify user experience to deliver high value with minimal effort.

"We partnered with Omaha Steaks... to some of the best reviews we've ever had... we're parlaying that into a lot more partnerships with Omaha now that we're at significant scale."

• David Rabie leveraged partnerships to offer products customers love.
• Collaborating with established brands can boost credibility and reach.

"We knew as we marched towards profitability that the last thing we could ever compromise was the quality of our food... one place that was really safe... is the menu."

• David Rabie prioritized maintaining product quality while cutting costs elsewhere.
• Focusing on customer satisfaction can lead to sustainable profitability.