I listen to startup podcasts so you don’t have to.

AI Models, Consumer Apps, and Music’s Future

Strategy
January 11, 2025
Mikey Shulman on AI trends, product taste, and music platform wars shaping the future.
Topics discussed in the episode:
-
Why is aligning AI models to human taste challenging?
-
How can startups gain an edge without massive resources?
-
How can early monetization benefit product development?
-
Why prioritize user experience over industry trends?
-
How to balance growth and revenue in a startup?
-
Is strong UI essential for AI products?
-
How should founders handle lawsuits from incumbents?
-
Why is focus crucial for startup success?
-
Should startups charge users from day one?
-
How to compete for AI talent against tech giants?

Why is aligning AI models to human taste challenging?

Opening: Aligning AI models to subjective human tastes is complex but crucial. Quote:

\"Unlike those domains where you're trying to just get more and more answers to objective problems... music is totally subjective. So scale is not the answer to all the problems.\"

Takeaway:
  • Recognize that scalability may not solve subjective problems.
  • Develop techniques focused on understanding human preferences.
  • Tailor AI solutions to the nuances of your industry.

How can startups gain an edge without massive resources?

Opening: Startups can compete by focusing on unique approaches rather than scale. Quote:

\"So if you like, you can think it's not obvious how to tokenize audio, but if you spend night and day doing that and basically take everything from the open source text community for how to make and scale models, that's a pretty good recipe.\"

Takeaway:
  • Innovate in specialized areas overlooked by larger competitors.
  • Leverage open-source communities to accelerate development.
  • Focus on solving hard problems uniquely.

How can early monetization benefit product development?

Opening: Early monetization provides valuable insights for improving your product. Quote:

\"Knowing what gets people to subscribe is such valuable data that I don't know like how we would do this without it.\"

Takeaway:
  • Use monetization data to understand user value.
  • Paying customers offer deeper feedback.
  • Revenue models can guide product iterations.

Why prioritize user experience over industry trends?

Opening: Following industry trends may not always suit your product or users. Quote:

\"Everybody thinks that just like empty text box is now the right interface, and it is for Chat GPT and it is incorrect for basically everything else.\"

Takeaway:
  • Don't assume popular interfaces are right for your product.
  • Design interfaces that suit your users' needs.
  • Challenge industry norms when they don't align with your vision.

How to balance growth and revenue in a startup?

Opening: Balancing growth and revenue is critical for startup success without making trade-offs. Quote:

\"Has there ever been a time where revenue focus has led to deprioritization of growth? No, because we've always prioritized growth on top of revenues. You know, this is like good people have the capacity to keep both things in their head.\"

Takeaway:
  • Strive to prioritize both growth and revenue.
  • Understand that they can be complementary goals.
  • Avoid trade-offs by aligning initiatives that drive both.

Is strong UI essential for AI products?

Opening: A great user interface is vital for user adoption of AI products. Quote:

\"I did not appreciate just how much a good UI will totally change the experience for people... We released this web app... it takes 5 days for 90% of the traffic to move over to the web. There's no world in which you can say that I got that right.\"

Takeaway:
  • Invest in UI/UX early to improve user experience.
  • Understand that different interfaces suit different products.
  • Quick adoption shows the power of intuitive design.

How should founders handle lawsuits from incumbents?

Opening: Facing lawsuits from industry incumbents is a challenge for startups in disruptive fields. Quote:

\"It's a little bit depressing in some, in some way because I think there is a much bigger and brighter future of music to build together with the existing industry instead of kind of fighting it out and having the potential for this thing to just be net smaller.\"

Takeaway:
  • Engage incumbents early to seek collaboration.
  • Lawsuits can hinder innovation and growth.
  • Building bridges can create a larger market for all.

Why is focus crucial for startup success?

Opening: With many opportunities, startups must focus on what matters most to succeed. Quote:

\"I don't know if this is special to us. I think it is, it's, it's focus. I think at any given time, there are 30 things that we could do that would be very impactful for the company and we have to choose 3 of them, and, uh, we have to choose carefully.\"

Takeaway:
  • Prioritize the most impactful initiatives.
  • Resist the temptation to chase every opportunity.
  • Focus ensures efficient use of limited resources.

Should startups charge users from day one?

Opening: Charging users from day one goes against conventional wisdom but can provide valuable insights. Quote:

\"We made a decision to start charging from day one, which is like a little bit against the traditional wisdom of Silicon Valley of just like give the product away for free, scale, scale, scale.\"

Takeaway:
  • Early revenue signals product-market fit.
  • Paying customers provide valuable feedback.
  • Balancing growth and revenue can enhance product development.

How to compete for AI talent against tech giants?

Opening: Competing for top AI talent when giants like OpenAI offer huge salaries is challenging. Quote:

\"Yeah, we don't pay millions of dollars. So how do we compete? There's a couple of things, you know, one is we're not in Silicon Valley... If you are interested in a different AI problem, in the problem of how do I align models not to objective truth, but to human taste. I think there's nowhere else to do it.\"

Takeaway:
  • Focus on unique problems that attract talent beyond high salaries.
  • Leverage geographical advantages outside major tech hubs.
  • Offer opportunities that giants aren't exploring.