Email Templates for Startups: 10 Examples That Get Replies

As a startup founder, reaching out to potential customers, partners, or mentors is a crucial part of growing your business. However, crafting emails that get noticed—and more importantly, receive a response—can be challenging. Aaron Epstein, Group Partner at Y Combinator, shared valuable insights on how to write cold emails that convert. Here are ten email templates inspired by his advice that are designed to get replies.

---

1. The Warm Introduction Request

Subject: Quick Question from a Fellow [Industry] Professional

Hi [Recipient's Name],

My name is [Your Name], and I'm working on [brief description of your startup]. I noticed that we both know [Mutual Connection], and I'm hoping you might be willing to make an introduction to [Desired Contact]. It would mean a lot to me.

Best,

[Your Name]

---

2. The Personalized Compliment

Subject: Loved Your Insight on [Specific Topic]

Hi [Recipient's Name],

I recently came across your work on [specific topic], and it really resonated with me—especially your point about [specific detail].

I'm building [Your Startup], which aims to [brief value proposition]. Your expertise would be invaluable, and I'd love to get your thoughts.

Would you have time for a quick chat?

Best,

[Your Name]

---

3. The Problem Solver

Subject: A Solution for [Recipient's Company]'s [Specific Challenge]

Hi [Recipient's Name],

Companies like [Recipient's Company] often face challenges with [specific issue]. At [Your Startup], we've developed a solution that might help.

Are you available for a brief discussion this week?

Best,

[Your Name]

---

4. The Shared Experience Approach

Subject: Fellow [Alma Mater/Previous Employer] Alum Reaching Out

Hi [Recipient's Name],

It's always great to meet a fellow [University/Company] alum! I remember spending countless hours at [specific place or class].

I'm now working on [Your Startup], focusing on [industry/problem]. I think there might be some synergy with what you're doing at [Recipient's Company].

Would you be open to connecting?

Best,

[Your Name]

---

5. The Value Proposition

Subject: Helping You Achieve [Specific Goal]

Hi [Recipient's Name],

I've been researching companies that are looking to improve their [specific area], and [Recipient's Company] stood out.

We have a unique approach to [problem], and I believe it could benefit your team.

Are you interested in learning more?

Best,

[Your Name]

---

6. The Straightforward Ask

Subject: Can We Help You with [Specific Need]?

Hi [Recipient's Name],

We specialize in [service or product], and I think it could be a good fit for [Recipient's Company].

Would you be open to a short call to discuss?

Best,

[Your Name]

---

7. The Exclusive Invitation

Subject: Invitation to Join Our Beta Program

Hi [Recipient's Name],

We're launching a beta program for our new platform focused on [specific solution], and I'd like to invite you to be one of the first to try it.

Your feedback would be incredibly valuable.

Interested?

Best,

[Your Name]

---

8. The Compliment and Offer

Subject: Impressed by Your Work on [Project/Initiative]

Hi [Recipient's Name],

Your recent work on [project] caught my attention—especially how you [specific detail].

At [Your Startup], we aim to [related goal]. I believe there's potential for collaboration.

Could we set up a time to talk?

Best,

[Your Name]

---

9. The Follow-Up Email

Subject: Re: [Previous Subject Line]

Hi [Recipient's Name],

I wanted to circle back on my previous email. I understand schedules get busy, but I genuinely believe we can assist with [specific issue].

Let me know if you're interested, and we can arrange a quick call.

Best,

[Your Name]

---

10. The Honest Approach

Subject: A Quick Request from an Early-Stage Founder

Hi [Recipient's Name],

I'm the founder of [Your Startup], and we're in the early stages of developing a tool to help with [specific problem].

Your insights would be incredibly helpful. Could we have a brief conversation? It would mean a lot to get your perspective.

Thank you,

[Your Name]

---

Conclusion

Crafting effective emails is both an art and a science. By focusing on personalization, establishing credibility, and keeping your message concise, you increase your chances of getting a response. Remember to make it about the recipient and have a clear call to action.

As Aaron Epstein emphasized:

By implementing these templates and tailoring them to your unique situation, you'll be well on your way to building valuable connections and growing your startup.